BRING IT

The ‘Bring It' campaign pays tribute to Samsonite’s legacy of innovation, while also embracing the ever-changing landscape of travel. Wherever their journey takes them, Samsonite stands ready with solutions to ensure travelers arrive with unwavering confidence. We have always been, and always will be, leaders in travel by continuing to create, push, and set the high standards our customers deserve.

The "Bring It" campaign harnessed cutting-edge technology in virtual production; integrating LED screens to create immersive, surrealist worlds. This forward-thinking approach showcases the product benefits in captivating environments, proving no destination is too great for Samsonite. The fantastical worlds drew inspiration from Samsonite’s iconic advertising history, notably the 1982 "Survivor"campaign illustrated by George I. Parrish Jr. Unlike its hand-drawn 1982 predecessor, "Bring It" relies on advanced AI and visual production techniques to bring its core worlds to life.